Another handful of Tips 35 – Write for easy reading

Five of the best tips for making your writing easier to read

Your readers are free to ignore your writing any time they want to. And they will if what you write is not easy to read.

1. Use simple words

If you want your writing to be read use simple, clear language and familiar words – words your readers can relate to.

When you have a choice of words , use the simplest word available. For example, for ‘excavate’ use ‘dig’; for ‘contribute’ use ‘give’; for ‘purchase’ use ‘buy’.

Use precise words with the exact meaning you want.

(Simple words are easier to translate into other languages)

2. Use active words

Use words that arouse people’s interest and stir them to action. “To improve your writing act on these tips.”

Make your writing lively. Active verbs are strong and positive.

3. Write as you would talk

Be enthusiastic about your topic .
Be conversational. Use ‘you’ and ‘we’ so readers feel included. Use short sentences and short paragraphs.

Write a rough draft. Get your ideas down but leave your polishing for later.

Pretend you are talking to your readers. Invent conversations to help you emphasise a point or create interest. “Do you see what I mean?”

4. Edit, edit, edit!

Remove all unnecessary words and phrases.
Some phrases can be replaced with a single word. For example, ‘in order that’ (so); ‘in the near future’ (soon); ‘at this point of time’ (now).

Check for logic and continuity.
Check spelling, grammar and punctuation.
Look for ambiguous or unclear statements.

5. Make your pages lively

Set out your pages to make them look interesting.
If possible avoid large blocks of solid text.

Use sub-headings; list points with numbers or bullets. Insert illustrations, diagrams or cartoons.

Make people want to stop and read what it’s all about.

-Geoffrey Moss

“The shorter your words and sentences, the easier they are to read.”

SOURCE: For more on this topic see; “Persuasive Ways” first published by Moss Associates Ltd, New Zealand and in Chinese by Shanghai People’s Publishing House and as “Secrets of Persuasion” by Cengage Learning Asia. (Available as an e-book from Amazon.com.) Also available as “Getting Your Ideas Across” from Kogan Page, U.K and a Hungarian translation published by Bagolyvar Konyvkiado, Budapest.