Get KNOWN

In today’s world, it’s often not what you know but who you know that counts the most.

          Networking is essential to build new business relationships, help you generate new opportunities and to add friendship.

Five of the best tips for getting known

* Join groups that interest you

          There are three main types of groups.

          The professional and business type groups such as professional societies.

          The hobby, sporting, educational and religious groups.

          Then there’s the Internet which can connect people from all over the world.

          Join a group or groups that appeal to you and make an effort to contribute. Enhance your life with new friends and contacts.

* Get better known by making a contribution

          Join in activities and help organise events. Take office. Contribute to the group and gain respect.

          Go out of your way to help others. Generosity is an attractive quality and it is something special that people will remember about you.  

          Move around at social events and talk to many people.  Show you are interested in others and ask open-ended questions. “How is your family doing?” “Where did you grow up?” “How can I help?”

          Make an effort to improve your listening skills. Don’t talk too much. Become a good listener.

* Follow up fast

          If you say you will do something to help someone, do it as soon as possible.

          Respond to any referrals you are given as soon as you can. Don’t forget to keep in touch and let them know how the new connections are going.

* Keep  records

          Collect and file business cards or use an electronic filing system. You must be able to make contact quickly if and when required.

          Keeping a diary can be a valuable tool and can bring you rewards when you need names, dates and specific details.

          Jot down notes about people so you can quickly establish a rapport with them next time you meet. “Keen on sports.” Has a family of three boys.” “Born in Australia.”

* Meet regularly

          Groups should meet on a regular basis to reinforce contacts and to refresh relationships.

          Business networking is successful when groups of like-minded business people recognise, create and act upon opportunities and go out of their way to help each other.  

          Who you know is usually more important than what you know so fortify your life with friends and contacts.

          A wise person knows everything, a clever one, everybody.

-Geoffrey Moss

“Use all the brains you have and all the brains you can borrow.”

Source: “Secrets for New Managers” first published by Moss Associates Ltd., New Zealand (mossassociates.co.nz) and Cengage Learning Asia, Singapore. Also available as an e-book from Amazon.com and from the VitalSource Bookshelf.