Revise Your DRAFTS 

If you want your writing to be read take the time to polish your scripts.

            You must use crisp clear and concise language. People lack the time to read waffle and long-winded arguments with words they don’t fully understand.

            Edit, edit, edit. Check for logic, continuity, long sentences, long paragraphs and incorrect grammar.

Five of the best tips when revising your drafts

* Remove surplus unnecessary words

            Use plain language, short sentences and short paragraphs.

            Check spelling and punctuation.

            Avoid jargon and clichés.

* Make your pages visually interesting

            Set out your messages so they are easy to read.

            Leave plenty of white space on your pages.

            Use headings and sub-headings.

            Use direct speech.

            List points with bullets, numbers, dots etc.

* Make your messages memorable

            Write with enthusiasm and sincerity. Share your feelings and emotions in your writing.

            To give your reader new information you must know your reader’s needs and wants.

            Recommendations should be clear,  positive and easy to read.

* Eliminate sexist writing

            If you want to influence both sexes make an effort to use non-sexist writing. Anything that annoys a reader will turn people off your message.  

* Important messages should be repeated

            Be brief, be positive, be helpful.

            Tell readers what you are going to tell them, make your case then summarise.

– Geoffrey Moss (mossassociatess.co.nz)

“The shorter your words and sentences, the easier they are to read and heed.” 

SOURCE: For more details on this topic read,  “Persuasive Ways” published by Moss Associates Ltd, New Zealand,  or the Chinese language version by the Shanghai People’s Publishing House and in Hungarian by Bagolyvar Konyvkiado, Budapest.  It’s also published as “Secrets of Persuasion” by Cengage Learning Asia and available as an e-book from Amazon.com.