MEDIA Speculation

 Take care, the media are in the business of entertaining and making money for their shareholders.

         What makes a good media story – a disaster!

         Fake news is a big thing in the field of journalism and is cheap to produce. Good journalism is expensive.

         You can alienate journalists, or influence them in your favour, but you need to make an effort.

         If you have a problem and a reporter is asking questions, handle it promptly. It’s like a leak in a boat – the sooner the hole can be patched the better.

Five of the best tips when dealing with the media

* Develop a good relationship with reporters and journalists

         Be honest and cooperative and aim to establish a sound working relationship with journalists.

         Give them leads from time to time.

* Be sure of your facts

         Avoid speculation. Do not deny an event unless you are absolutely sure of your facts.    If you don’t know the answer to a question say you don’t know but you will find out and call them back as soon as you have the information.

* Be honest

         Admit mistakes. Say what went wrong and what actions you will take to remedy it. Your honesty will disarm critics.

* Be prepared for adverse publicity

         Most journalists will ask some questions you would rather avoid. Prepare for these questions in case they are asked.

         If you are prepared for the worst-case scenario you will be able to handle the situation more effectively.

* Listen carefully to questions

         Answer all questions briefly and accurately.

         Don’t make statements you cannot substantiate.

         Take care not to make any hasty or ill-considered comments, or any off-the-record remarks, especially when you think the interview is finished. Your casual remark could end up tomorrow’s headlines.

         You can never win an argument with the media. They will always have the last say.

-Geoffrey Moss (mossassociates.co.nz)

“Hard facts will kill media speculation and reduce fake news.”

Source: “Secrets for New Managers” published by  Moss Associates Ltd, New Zealand and by Cengage Learning Asia, Singapore. Also available as an e-book from Cengage Learning Asia, Amazon.com. and the VitalSource Bookshelf.