AUDIENCE ANALYSIS – 

        Before you start preparing a speech, making a presentation writing a report , talking on radio or TV, making a video or a film, preparing a poster paper or any other form of communication, find out as much as possible about your expected audience. Do your homework first!

A Handful of Tips to help you get your message to the right people

* First do your research

        Before you start your preparation decide exactly who you are aiming your message at.

        What do they know,  and what do they want to know?

* What size audience will you have?

        Will it be a mixed audience or a specific group?

* Will you be trying to influence them, or to entertain them?

* What will be their level of education?

        Do they speak English?

        What is their back ground? Will your jokes and anecdotes be appreciated ?

        Unless you do your homework you can get into trouble and waste  much time and effort.

* Beliefs, attitudes and values

        Will they have strong prejudices – consider their religious and political views.

        What do you think will motivate them?

        If you have been asked to give a presentation, find out why you were asked and as much as possible about your potential audience.

Geoffrey Moss (mossassociates.co.nz)

“Eighty percent of a successful presentation is preparation.”

Source: Time-Savers, Moss Associates.Ltd  New Zealand; McGraw-Hill, Australia & Times Business Books,  a Federal Publication, Singapore and Time Management Secrets, Thomson.