BROCHURES –

If you have a product to sell, or a service to offer, you will probably need a brochure to give information about it and to tell readers how to obtain it.

       Brochures take the form of booklets, pamphlets or leaflets.

• Before you start planning a brochure you must know who’s your target audience?
• Who are you aiming to reach, with what message?
• How are you planning to distribute your brochures?

These decisions are easier said than done but they are essential to produce a valuable brochure.

A Handful of tips to help you produce a successful brochure

* First get attention

     Make it eye-catching. Use bold strong colours making it easy to read. Colours attract attention but beware of colour blind people – select with care.

       Employ a good designer after you are clear  what you are wanting to achieve.

* State your message clearly and concisely

     You need a persuasive message!

       Use simple words and remove any surplus words not needed to get your message across.     

* Emphasise the benefits

     Why should readers act on your message? What’s in it for them?

     Make sure your benefits stand out!

     To give credibility to your claims quote testimonials from satisfied customers or from well-known people.

* Highlight special offers

     Special offers should be highlighted in a  block, in bold type.

* Give clear instructions

     Instructions on how to buy your product, or access your services must be clear, simple and easy for clients to pay or reply.

     Give a clear address so questions can be asked and contacts made.

     After reading this blog call up some examples on-line to get you started.

     Set a high standard .

–Geoffrey Moss (mossassociates.co.nz)

“To catch a fish you need to bait your hook well. You need to do the same to catch new clients.”

For those in need download our FREE book “NO JOB! WHAT NOW? available from our website.

Source: Time-Savers, Moss Associates.Ltd  New Zealand; McGraw-Hill, Australia & Times Business Books,  a Federal Publication, Singapore and Time Management Secrets, Thomson.

Source: Time-Savers, Moss Associates.Ltd  New Zealand; McGraw-Hill, Australia & Times Business Books,  a Federal Publication, Singapore and Time Management Secrets, Thomson.

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