LETTERS to SELL –
First you must get the attention of your reader.
You must identify what they need and wants.
Aim to sell benefits not products!
Keep you message simple, brief and make actions required simple, easy to read and to carry out.
A Handful of Tips to help you sell a product or a service
* First do your homework
Learn as much as possible about your product, or service.
How does it differ from its competitors?
Next research the market. Analyse potential customers, their wants and their needs.
* Get attention
“Cut your energy bills in half!”
* Stimulate the reader interest
“Our new energy/solar heater have a new revolutionary design. They are very reasonable priced. They burn waste material such as junk mail and plastic bags and they use solar energy.”
* Develop a desire for your product
Aim for a response.
“To help save the planet I would like you to have one. Many famous people now own one.”
* Encourage action
Send us your email address and our representative will make contact with you for an appointment. This is a wonderful new machine!
It’s cheap and easy to run, saving you both time and money. It will pay for its self within three months. What have you got to lose?
Geoffrey Moss(mossassociates.co.nz)
“Aim to help your potential customers’ solve problems.”
SOURCE: “Persuasive Ways” first published by Moss Associates Ltd, New Zealand and in Simple Mandarin by the Shanghai People’s Publishing House as “Secrets of Persuasion”; by Thomson Learning Asia.com, as “Getting Your Ideas Across”; by Kogan Page in the United Kingdom and in Budapest by Kommunikacio in Hungarian. Also available as an e-book from Amazon.com.
Another Handful of Tips 