Get READ –

          To be read, you must use crisp clear, and concise language therefore, edit, and edit again, until you are satisfied that your message will be read and understood.

        Check for logic, continuity, long sentences, long paragraphs, and incorrect grammar.

A Handful of Tips to write to be read and understood

* Use basic English

        Use simple words and plain language, short sentences, and short paragraphs.

         Remove all unnecessary words and phrases.

        Check spelling and punctuation.

* Use plain language

        Use short sentences and short paragraphs.

        Check spelling and punctuation.

        Avoid jargon and clichés.  

        Programs like ‘Grammarly’ can be of help when editing but watch out for North American spelling.

        Counties with a strong British background spell words using the Oxford dictionary English as their authority.  

        To be read you must use crisp clear and concise language.

        Edit, edit, and edit again until you are satisfied with your message.

        Check for logic, continuity, long sentences, long paragraphs, and incorrect grammar.

* Make your pages visually interesting

       Set out your messages so they are easy to read      

        Leave plenty of white space on your pages.

        Use headings and sub-headings.

        Use direct speech. Chat to your reader.

        List points with bullets, numbers, dots, etc.

* Make your messages memorable

        Write with enthusiasm and sincerity.

        Aim to give your readers new information.

        Recommendations should be clear and cheerful and easy to read. 

        Some repetition may be necessary, especially in your conclusion.

* Remove sexist writing

        Make an effort to use non-sexist writing. 

        Try to avoid using ‘man’ as a verb.         Instead of, “To man the exhibit“; Use ‘To ‘staff’ the exhibit.”

        Nouns like ‘businessman’ and ‘chairman’ can be replaced by ‘executive’ and ‘chairperson.

* Edit well

        Important messages should be well edited

until you are satisfied you have your messages crystal clear.

        Get someone else to look at your important messages – they often see things that you may have taken for granted.

        Be brief, be positive, and be helpful.

Note: this is the end of this series of my blogs

–Geoffrey Moss(mossasssociates.co.nz)

“The shorter your words and sentences,

the easier they are to read, and to translate.”

SOURCE: “Persuasive Ways” published by Moss Associates Ltd, New Zealand, and Chinese by Shanghai People’s Publishing House and as “Secrets of Persuasion” by Cengage Learning Asia. Also available as an e-book from Amazon.com.