Beating the Competition

“Hard-nosed competition is the best assurance of a healthy business. Aim to exceed your rivals in all facets of activity.”

         Set up a research section. Constantly research your products, your services, and your markets and react swiftly to any changes needed.     

         Invest in new technologies.

Set up strong alliances with your supply- chains and possibly with your competing organisations – but beware of cartel behavior.

         Build strong effective balanced work teams.

         Get the best financial advice you can afford.

         Make sure you price your goods and services at competitive rates – keep reviewing your pricing structures from time to time.

         Make sure your people are involved and focused on getting good results.

         Continually improve your customer services –  this is a critical area.

         Reward loyal clients.

Encourage staff and client feedback.

         Put good communication systems in place. 

Your people should be multi-skilled. Invest heavily in training.

         Pay by results – not by the hour.

“Concentrate your strengths against your competitor’s weaknesses.”

Geoffrey Moss (mossassociates.co.nz)