WRITE to be Read If you want people to read what you have written, your writing should be simple, clear and concise. It should be easy to read and understand and relevant to your audience.           To catch a fish you need to bait your hook. To get read you need to bait your writing…

Dealing with GREVIENCES Complaints should be treated as indicators of potential trouble.             Businesses will thrive only if customers and clients are satisfied with the service they are receiving and with the products being sold.          If complaints are not handled skilfully and quickly valued customers will be lost. Staff should be trained…

Enjoy your RETIREMENT  Plan now for the days when you cannot work. The sooner you start the greater the reward.           Reaching old age is a privilege and much better than the alternative. Plan for long life and decide to make the most of it and enjoy it.           It’s the time in your life…

Are You a PROCRASTINATOR? Our world is cluttered with unfinished projects that have been put aside to do later when we have the time.           The longer we put off a task the harder it becomes. We say – we are too busy, or the job is too big to start just now, or we…

LETTERS to the Editor A letter to the editor is a letter sent to a publication about issues of concern from its readers. Usually, these letters are intended for publication and can be sent as hard copy or by electronic mail.  It’s a competitive form of publicity.  You are more likely to be published if…

Seeking MEDIA PUBLICITY There will be times when you may need publicity for your cause or to refute a misunderstanding in a press story.           To get the publicity you must understand the role of the media and the needs of reporters. Both the print and the broadcast media are in the business of making…

Seeking PUBLICITY Many businesses waste money, time and effort trying to attract potential clients.  They cannot think beyond the radio, T.V., newspapers, letter-boxes and the internet. There are many other ways to reach clients.             There is no “best way” to get the publicity you seek.  It depends on the habits of the people being…

TRAINING Strategies The key that unlocks the door to opportunities is learning.           To maximise your earning power maximise your learning power.           Training can be a rewarding and satisfying task. Five strategies to improve your training skills * Speak slowly           Use simple words and more repetition than normal.           Reduce note-taking and increase…

  Setting TRAINING OBJECTIVES How good are you as a trainer? After carrying out a job analysis and a training analysis you will be able to assess training needs. The training objectives describe what the trainees should be able to do at the end of their training that they couldn’t do before. Writing training objectives…

Your FINANCIAL GOALS   Money is a good servant but a poor master. The sooner you start saving, the greater your chance to build up a nest for the time when you are not earning.  Here are some simple tips to help you reach your financial goals. It’s all about hard work and self-discipline.  Five tips…