Seeking MEDIA PUBLICITY There will be times when you may need publicity for your cause or to refute a misunderstanding in a press story.           To get the publicity you must understand the role of the media and the needs of reporters. Both the print and the broadcast media are in the business of making…

Seeking PUBLICITY Many businesses waste money, time and effort trying to attract potential clients.  They cannot think beyond the radio, T.V., newspapers, letter-boxes and the internet. There are many other ways to reach clients.             There is no “best way” to get the publicity you seek.  It depends on the habits of the people being…

TRAINING Strategies The key that unlocks the door to opportunities is learning.           To maximise your earning power maximise your learning power.           Training can be a rewarding and satisfying task. Five strategies to improve your training skills * Speak slowly           Use simple words and more repetition than normal.           Reduce note-taking and increase…

  Setting TRAINING OBJECTIVES How good are you as a trainer? After carrying out a job analysis and a training analysis you will be able to assess training needs. The training objectives describe what the trainees should be able to do at the end of their training that they couldn’t do before. Writing training objectives…

Your FINANCIAL GOALS   Money is a good servant but a poor master. The sooner you start saving, the greater your chance to build up a nest for the time when you are not earning.  Here are some simple tips to help you reach your financial goals. It’s all about hard work and self-discipline.  Five tips…

MOTIVATING People Before you can motivate others, think what motivates you.          Pride in doing a good job; more responsibility; advancement and the recognition of achievements and personal growth and development?          People do not do their best until they have the freedom to show what they are capable of doing. The five best ways…

Prepare for the FUTURE Commit yourself to a life of on-going personal development.           Over the next decade, you will need many new skills. Jobs will go to those who update their qualifications, master new skills, are reliable and hard working. Five best tips to improve your future prospects  * Constantly learn new skills          …

Enjoy LIFE more We all want to be well fed and comfortably housed. We want to feel safe and secure. We want to feel wanted, loved by our family, appreciated by our friends and popular with our peers. But at times when we are under pressure, we forget how to relax.  Five of the best…

Managing a CRISIS I once asked an editor of a large newspaper in Colorado, “What makes a good story.” He replied, “A disaster“.             Today with modern technology, news spreads at a rapid pace. Disasters make good stories, and every journalist wants a scoop which could threaten the business of a country or an organisation.…

  Build a CREATIVE ORGANISATION Creativity requires the freedom to question and doubt the worth of everyday common practices.          Leaders cannot order people to be creative, but they can provide conditions where creativity can flourish.          Before starting to improve the creativity of a business you must realise that the enemies of creativity are…